Roof Helmets: enjoying the cultural dissonance

I’m a big fan of Roof Helmets.  It’s the best lid I’ve ever owned, and one of the only ones that offers me full face protection when I want it and the freedom to easily go open.  I’ll often start a ride open faced, flip it down to handle the wind when I’m out on the road at speed and then flip it open again when I slow down, even if it’s just riding through a town.

I saw my first Roof Helmet when Jo Sinnott wore one on her Wild Camping series through Europe.  It took some maneuvering to get one to Canada, but it’s been my go-to helmet since I landed one a couple of seasons ago.


I keep a close eye on Roof these days.  Their newly redesigned Desmo hemlets are on my wish list, and the new Carbon Boxxer is a work of industrial art.


Roof is selling that new Carbon hard, but if you think it’s your typical helmet commercial you’ve forgotten how French they are.  See if you can keep up with the cultural dissonance, make sure to hang in to the end:



I’m wincing at the hooliganism at the beginning, but you start to have faith in the rider and end up letting them ride well outside of sensible because of your increasing faith in their skill.  Then they suddenly get into tiff with a couple at a cafe, and things go from there.  The reveal at the end?  Brilliant!



I don’t think many Bikers for Trump alt-right Harley types will enjoy it, but I suspect that doesn’t bother Roof too much.  It worked on me.



from Blogger ift.tt/2iUJ4dZ
via IFTTT